PRODUCT DESIGNER
PRODUCT DESIGNER
BRIDGING THE GAP BETWEEN COMPLEX BUSINESS LOGIC & HUMAIN-CENTRIC DESIGN
I’m Andrés Pérez Flórez, a Senior Product Designer based in France with over 10 years of experience shaping digital products.
My background is unconventional: I didn't start in a single niche. I’ve navigated the rigorous constraints of Fintech and Banking (BNP Paribas), the fast-paced growth of B2B SaaS (PayFit), and the emotional engagement of Consumer Apps (Meetic).
This hybrid experience allows me to adapt quickly. I bring the structural rigor of enterprise software to startups, and the agility of consumer apps to large corporations.
BEYOND THE PIXELS
STRATEGIC PARTNER
I don't just 'color' wireframes. I challenge assumptions, align stakeholders, and focus on ROI. Whether it's increasing retention or reducing support tickets, design is a tool for business growth.
REMOTE & MULTICULTURAL
Originally from Colombia and established in France, I work fluently in English, French, and Spanish. I understand the nuances of global markets and thrive in diverse, remote-first teams.
SELECTED EXPERIENCE
2023 — 2025 | BNP Paribas (Fintech)
Senior Product Designer
Redesigning the core credit analysis platform to improve decision-making speed for financial approvals.
2022 — 2023 | PayFit (Unicorn SaaS)
Senior Product Designer
Owned the end-to-end design process for payment features, from user discovery to final delivery in a fast-paced environment.
2021 — 2022 | Meetic (Match Group)
Senior Product Designer
Drove user discovery and engagement features for one of Europe's pioneer of dating apps.
Product Design Consultant
2016 — 2021 | Zenika (Consulting)
Delivered MVPs and digital transformation projects for industries ranging from Energy to Aeronautics.
CONTACT
Based in Paris, France
OFFICE
af.perezflorez@gmail.com
+33 7 50 20 79 20