PRODUCT DESIGNER

PRODUCT DESIGNER

I AM A DESIGNER WORKING ACROSS DIGITAL PRODUCTS AND CRAFTED OBJECTS

Across both worlds, my approach is the same: learn by making, progress through action, refine through iteration.

In the digital space, I help companies shape product direction, improve user experience, and turn complexity into clear, effective solutions. My work spans strategy, UX/UI, design systems, and workshop facilitation for teams.

Alongside this, I explore materials and physical form through objects, side projects, and collaborations. Working with my hands brings curiosity and craft that enrich my digital practice.

I’m motivated by creating work that feels thoughtful and grounded, balancing function, emotion, and craft.

LAST EXPERIENCES

Resume / CV ⬇
  • As a Senior Product Designer Consultant at BNP Paribas, I led the redesign of a core platform for Credit Analysts, simplifying complex workflows and improving usability across teams. I bridged user research, business goals, and technical constraints to deliver clear, scalable design solutions. The result: a faster, more collaborative platform that enhanced productivity and decision-making.

  • As a Senior Product Designer at Payfit, I worked within the Payments squad, improving key features like salary payments, advances, and expenses. I led user discovery and testing to uncover opportunities, validated new concepts through rapid prototyping, and delivered high-quality designs and specifications that enhanced the overall payroll experience for thousands of users.

  • As a Senior Product Designer at Meetic, I played a transversal role across multiple squads and tribes, driving exploration and discovery to enhance the dating experience. With a strong focus on user research, I identified key insights and defined areas of opportunity to guide product teams in shaping new services and features. I supported teams throughout the definition and implementation phases, ensuring that every initiative was grounded in user needs and business objectives. This collaborative approach fostered more meaningful, data-informed design decisions and helped deliver a richer, more engaging experience for Meetic’s community.

  • As a Senior Product Design Consultant at Zenika, I worked across industries including energy, banking, insurance, aeronautics, real estate, and tourism, helping clients launch MVPs and POCs while reducing time to market. As part of the Zenika Labs team, I created a design framework grounded in agile methods, Lean UX, and design thinking, bridging user research, business analysis, and rapid prototyping to deliver actionable solutions. I facilitated workshops, mentored teams, and collaborated closely with developers, product owners, and stakeholders to ensure user-centered design across projects. Key achievements include designing a smart contract POC for Enedis, designing a data manager MVP for Stonal a platform to manage and analyze real estate data for informed decision-making, and developing a BtoE mobile app for Safran Landing Systems, delivering intuitive, impactful, and scalable solutions that aligned business goals with user needs.

OFFICE

CONTACT

EMAIL

af.perezflorez@gmail.com

TELEPHONE

+33 7 50 20 79 20

DESIGN SITE WEB

15 rue Clavel 75019

ANDRES PEREZ FLOREZ